Stage Your Home, Boost Your Selling Price

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If your real estate agent has suggested staging your home before putting it on the market and you’re skeptical about how valuable that step is, look at the National Association of REALTORS®’ report, “2021 Profile of Home Staging.”

Staging a property can help homes sell for more money and reduce the time they sit on the market.  According to the NAR report, when staging a home, 23 percent of sellers’ agents reported an increase of one to five percent of the dollar value offered by buyers compared to similar homes.   Also, buyers have been influenced by home-related TV shows and have high expectations about how properties should look.

For example, a median of 10 percent of respondents said that buyers felt homes should look the way they’re staged on TV shows and that they were disappointed by how houses looked compared to those they’d seen on TV. In addition, photos, videos, and virtual tours all have become more important since the start of the COVID-19 pandemic.

A staged home makes it easier for a buyer to visualize a property as their future home, said 82 percent of buyers’ agents. Staging the living room, master bedroom, kitchen, and dining room have the most significant impact on buyers.

Forty-one percent said that buyers were more willing to walk through a home they saw online.

Here’s a look at how staging affects market time.


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